The newly combined company will offer consumer insights on snacks, bakery, and other fields.
Following their merger in August 2022, IRI (Information Resources, Inc. and The NPD Group have unveiled a new combined company name and brand identity: Circana.
According to company representatives, Circana will serve as an advisor on the complexity of consumer behavior. Through technology, advanced analytics, cross-industry data, and expertise, Circana reportedly will provide clarity that helps clients take action and unlock business growth.