PLMA: Double-digit growth of store brand continues
Store brands continue to outperform national brands.
When it comes to store brand sales, last year's record, double-digit gains are a tough act to follow. But the Q1 results are in, and they bring good news: The products are experiencing the same rate of growth.
During the first three months of this year, store brands picked up right where they left off in 2022, with double-digit sales increases and greater market share in both dollars and units, according to nationwide data provided exclusively to PLMA by Circana (formerly IRI and NPD). The figures include 2023 food and non-food sales in all outlets as of March 26.