General Mills introduces Guardians of the Galaxy snack and bakery products
Characters from the latest Marvel movie will pop up on out-of-this-world packages.
In anticipation of Marvel Studios’ Guardians of the Galaxy Vol. 3, in theaters May 5, several popular General Mills products are undergoing an out-of-this-world transformation inspired by the beloved band of misfits from the film. Iconic mascots like Lucky the Leprechaun and Trix Rabbit will don new outfits—inspired by the Guardians team suits—on six collectible cereal boxes, while fans can also get their hands on special versions of cereal bars and GrootGurt, a Guardians-inspired takeover of Go-Gurt.
“Marvel Studios' ‘Guardians of the Galaxy Vol. 3’ and General Mills have a lot in common, from our passionate fans to our iconic characters--some could say this collaboration was written in the stars,” says Adriana Hernández-Fernández, associate manager of Morning Foods Cultural Portfolio Events for General Mills. “We are thrilled to announce a collection made specifically for our superfans to celebrate the new film.”