This holiday season, kids (and adults!) can eat breakfast like Santa's little helpers with Kellogg's The Elf on the Shelf Hot Cocoa Cereal, the newest "Official Cereal of the North Pole."

Starting in August 2021, PEBBLES fans can enjoy their favorite cereal in a new snackable, bite-sized candy form with the rollout of Fruity PEBBLES Bites and Cocoa PEBBLES Bites from Frankford Candy.

Food For Life Baking Co. has announced the addition of three new low-sodium items to its product lineup: Ezekiel 4:9 Low Sodium Sprouted Flourless English Muffins, Ezekiel 4:9 Low Sodium Sprouted Flourless Crunchy Cereal, and Ezekiel 4:9 Low Sodium Sprouted Flourless Tortillas.

This July 2021, the creepy, kooky, and mysteriously spooky Addams Family is joining the breakfast table and beyond with "The Addams Family 2"-inspired cereals and snacks and in-pack giveaways of the first animated Addams Family movie.

CLIF is bringing lasting energy to the breakfast aisle for the first time this summer with its latest product innovation: CLIF Cereal, made with 30-40 percent less sugar than other leading cereal brands.

General Mills recently released Twix Cereal Treat Bars as well as Cocoa Puffs Cereal Treat Bars. 

Kashi has announced the launch of its Simply Raisin biscuit cereal—the brand’s first zero-grams-added-sugar offering to join its existing cereal lineup.

Hot off the heels of their first collaboration, Kellogg and Little Debbie are joining forces to transform a classic childhood treat into cereal with new Kellogg's Little Debbie Cosmic Brownies Cereal.

New limited-edition Together with Pride cereal celebrates the importance of a place at the table for everyone.

Collagen supplement brand Obvi recently unveiled the Obvi Bar, an on-the-go meal replacement bar packed with protein and 5g of collagen.