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America’s #1 frozen beverage is now available for breakfast in its iconic Cherry and Blue Raspberry flavors.
May 5, 2023
Inspired by ICEE's best-selling Cherry and Blue Raspberry flavors, the new cereal utilizes an innovative ingredient that cools your mouth as you eat, imitating that familiar and refreshing first sip of an ICEE.
New products also include bars, Dunkaroos, and soft-baked cookies.
April 12, 2023
General Mills is launching a variety of new cereals and cereal-themed snacks this spring ranging from unexpected twists on fan-favorites to brand-new innovations.
Kellogg's Little Debbie Swiss Rolls Cereal is the 4th Little Debbie treat to be made into a cereal.
March 27, 2023
Little Debbie Swiss Rolls are the latest Little Debbie snack cake to be transformed into cereal, expanding the lineup of fan-favorite breakfast treats.