To date, the company has donated $750,000 and is on track to donate $1M this year.
To spread magic around World Wish Day on April 29—the anniversary of the wish that inspired the founding of Make-A-Wish more than 40 years ago—Keebler and the global nonprofit continue their partnership for its fourth year by granting life-changing wishes for children who need it the most.
To date, Ernie and the Elves have donated $750,000 and are on track to donate $1 million this year with help from consumers who've purchased Keebler's specially marked Make-A-Wish Fudge Stripes, which features a magical star-shaped center and the brand's iconic stripes in Make-A-Wish's signature blue. With their contributions, Keebler has been able to make children's lifelong dreams come true including: