The ICEE Company, Kellogg's launch cooling ICEE Cereal
America’s #1 frozen beverage is now available for breakfast in its iconic Cherry and Blue Raspberry flavors.
The ICEE Company, a subsidiary of J&J Snack Foods Corp., is collaborating with Kellogg’s for the first time ever to create new Kellogg’s ICEE Cereal.
Inspired by ICEE's best-selling Cherry and Blue Raspberry flavors, the new cereal utilizes an innovative ingredient that cools your mouth as you eat, imitating that familiar and refreshing first sip of an ICEE. Kellogg’s ICEE Cereal is the company’s first summertime cereal to feature this cooling sensation.