Expanding its HarvestEdge line of flours, specialty grains, and blends, ADM has launched HarvestEdge Oro, for elevated, authentic pizza experiences from sustainably sourced wheat. The HarvestEdge Oro range includes premium and custom pizza flours, mixes, blends, low carb flour replacers, and specialty grains.
From field to fork, consumers want to know the story behind their food and if it was produced responsibly and in an environmentally sustainable way. In fact, 76% of U.S. consumers agree that companies should do all they can to make their products environmentally friendly. Brands across the food and beverage industry that demonstrate responsible sourcing can differentiate and find success with increasingly conscientious consumers. This is also relevant for the pizza market, and it can all start with the main crust ingredient: flour.