Albertsons Companies brings private-label products under Signature SELECT umbrella
The grocer’s snacks, bakery products, and other items will bear the new master brand.
Albertsons Companies has announced today that it will rebrand its Signature Farms, Signature Care, and Signature Cafe products under one master brand, Signature SELECT. The overarching brand will feature a refreshed logo, bold packaging and a new marketing campaign designed to build an emotional connection with customers. The transition to Signature SELECT is currently underway across stores including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, and more, and is expected to be complete in early 2024.
“Signature SELECT is our flagship brand offering shoppers an incomparable assortment of quality products at an incredible value,” says Jennifer Saenz, executive vice president and chief merchandising officer at Albertsons. “We are incredibly proud of our Signature family of brands and by bringing these sub-brands together under one name, we are building greater brand recognition, driving brand loyalty and creating customers for life.”