IFT FIRST 2023 to feature hands-on experience at Innovation Lab
The program will enable attendees to engage in real-world food development projects.
The Institute of Food Technologists (IFT), a nonprofit scientific organization committed to advancing the science of food and its application across the global food system, will feature an interactive Innovation Lab at IFT FIRST: Annual Event and Expo, being held July 16-19 at Chicago’s McCormick Place. IFT FIRST is a place where ingredient providers, business leaders, product developers, food scientists, innovators, and science of food professionals from around the world can discover the latest global trends, newest innovations, and cutting-edge solutions while making strategic connections to advance their business and careers.
One of many highlights at IFT FIRST will be the Innovation Lab. The Innovation Lab is an engaging, interactive experience focused on real-world product development scenarios that will challenge participants to think bigger and bolder by coming up with new food and beverage solutions aligned to real-world consumer personas. This experience will immerse attendees into the IFT FIRST theme ‘Innovation in a Time of Crisis: Can We Future-Proof the Food System?’ by taking them on a journey through the past, present, and future of some of the most pressing crises facing the world today. Scientific and technical research from sessions and posters will be showcased, providing hope and inspiration for what’s being done to advance the science of food and its application, and to spark new ideas. Participants will also have the opportunity to create a visual prototype of their solution in unique ways.