Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
IngredientsSupplier NewsSweeteners

Icon Foods debuts SteviaSweet RM95 sweetener/flavor modulator

The ingredient is intended to provide producers with a natural-tasting sugar alternative.

Icon Foods debuts SteviaSweet RM95 sweetener/flavor modulator

Courtesy of Icon Foods

June 20, 2023

Icon Foods, an ingredient supplier with a goal of supporting the growth of clean-label snack and bakery production, has introduced SteviaSweet RM95, a 95% Rebaudioside M (Reb M) stevia with a clean flavor profile that reportedly is free of the bitter notes often associated with other forms of stevia. A high-intensity, zero-calorie natural sweetener, SteviaSweet RM95 is intended to provide food and beverage makers with a neutral, sweet taste without the use of flavor maskers. It also is said to well with other high-intensity sweeteners as a sweetness or flavor modulator. 

“With its balanced flavor, SteviaSweet RM95 allows formulators to naturally sweeten with stevia and achieve a clean taste,” says Thom King, CEO of Icon Foods. “The result is a flavor remarkably similar to sugar without the need for expensive taste modifiers or maskers, which can also extend development times. This next-generation stevia sweetener will support faster innovation and quicker revenue generation for our customers.”

SteviaSweet RM95 is a stevia extract powder with a minimum 95% concentration of Reb M, one of many steviol glycosides that give the Stevia rebaudiana leaf its sweet flavor. According to the manufacturer, Reb M has a less bitter aftertaste, less sourness, less licorice and leafy notes, and lower astringency compared with Reb A, the most commonly used and abundant steviol glycoside. 

“Blind qualitative descriptive analysis taste testing found that SteviaSweet RM95 delivers a natural sweet flavor very comparable to sugar in water,” King says. “Formulations with Reb A often face limitations due to the strong licorice and bitter taste. With its proprietary sourcing and chemical-free extraction method, SteviaSweet RM95 can achieve high levels of natural sweetness without the unwanted off-notes.”

Manufactured in the U.S. and bio-converted from stevia leaves grown in Peru,  SteviaSweet RM95 reportedly is perceived as being 20%-40% sweeter than Reb A stevia, offsetting the cost in use as less is needed to achieve the same level of sweetness. It is suited for a variety of applications including baked goods, such as sweet goods, bars, cereals, and other items; carbonated and noncarbonated beverages; dairy and nondairy products, including yogurt, milks, and ice cream; fruit products; condiments, including jams and jellies; nutraceuticals; and more.

KEYWORDS: Icon Foods Stevia sugar replacements

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

SOI Bakery 2026

State of the Industry 2026: Challenge Accepted

Crumbl kicks off summer with Chocolate Strawberry Cups

Crumbl kicks off summer with Chocolate Strawberry Cups

Podcast: Nassau Candy talks licorice trends

Podcast: Nassau Candy unwraps licorice trends

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

July 22, 2026

Speaking Gen Y/Z/Alpha’s Language About Bread

Younger consumers, like their Boomer counterparts, are still reaching for bread when shopping. What they want from those purchases, however, looks very different from previous generations. Producers that understand these shifting preferences can better position both existing products and new launches for success. 

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Icon Foods logo

    Icon Foods new sweetener RA99M

    See More
  • Icon Foods introduces IconiSweet Gold sweetener

    Icon Foods introduces IconiSweet Gold sweetener

    See More
  • IconiSweet logo

    Icon Foods IconiSweet sweetener

    See More

Related Products

See More Products
  • milk-dairy.jpg

    Milk and Dairy Foods Nutrition, Processing and Healthy Aging

  • snack.jpg

    Snack Foods Processing, Innovation, and Nutritional Aspects

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing