Keebler launches first-ever 'Magic is Here' campaign, sweepstakes
The campaign aims to bring magic to family bonding moments this summer.
This summer, Ernie and the Elves, from Ferrero's Keebler brand, are spreading magic for families by surprising and delighting cookie lovers when they least expect it, to help bring magic to moments of family bonding as part of its Magic Is Here campaign.
Nationwide, consumers can win some elfin magic by participating in the Magic Is Here Sweeps—a chance for families to win cash from Keebler's $100k summer fun prize pool. Once entered, entrants who are chosen at random will be notified immediately of how much money their families have won, which Ernie himself will deliver via Venmo. In addition, Ernie and the Elves have developed the Magic Ideas Generator, which shares unique ideas and inspiration for how to spend the summer with family-friendly fun activities.