OMG! Pretzels produces a range of pretzels tumbled in various seasonings. While the snack producer has grown from a literal kitchen operation to a brand gaining national recognition, the treats have maintained their homemade feel, and it remains a family-run company. To learn more about the brand’s story and growth trajectory, Snack Food & Wholesale Bakery connected with Stephanie Kriebel, OMG! Pretzels CEO and co-founder (the other founder: her mom, Lynn).
Jenni Spinner: Please share how you got started with your pretzels—I understand that the company was founded nine years ago, but that the family started whipping them up in the kitchen long before that.