The cookie sector overall did well over the past year, which is unsurprising. Consumers love cookies, and manufacturers are continuing to surprise and innovate with new flavors, gluten-free options, and more.
According to Circana (Chicago) data from the past 52 weeks, which ended on March 26, 2023, the “center store cookies” category—for example, prepackaged bakery items—experienced large growth: it’s up 27.5% compared to 2022 sales from the same time period, bringing in $991 million in total sales.