Baked bars have been increasingly popular with consumers over the past several years. That trend continues to evolve as the world keeps working to move on from the effects of the pandemic—returning to work, taking vacations that have been on hold, and sending the kids back to school.
To dive deeper into the popularity of bars with consumers with busy lives and a growing interest in healthy eating, Snack Food & Wholesale Bakery checked in with Jose M. Coelho, president of Clextral USA.