Toufayan Bakeries expands availability of keto items nationwide
Its keto products are now carried at Food Lion, Stop & Shop, ShopRite, Publix, and Walmart.
Toufayan Bakeries, a provider of baked goods and one of the oldest privately owned bakeries in the country, is experiencing growth as consumer interest in its new keto line of pita, wraps, and flatbread surges. Interest in Toufayan's keto line has led to robust sales and increased distribution, including availability in retailers nationwide including Food Lion, Stop & Shop, ShopRite, and more than 1,300 Publix and 1,000 Walmart stores nationwide.
The keto diet, which encourages the consumption of low-carb and high-protein foods, has gained a loyal following thanks to potential weight management and health benefits for some individuals. Toufayan Bakeries recognized the increasing demand and lack of high-quality keto-friendly breads and expanded their product line to cater to this market. According to research conducted by the International Food Information Council, the number of people following a ketogenic diet has more than doubled since 2018.