General Mills doubles amount of Vitamin D in Big G cereals
Cinnamon Toast Crunch, Cheerios already updated, with additional cereals to follow throughout the summer.
General Mills has announced that Cinnamon Toast Crunch and Cheerios now deliver 20% of the Daily Value of Vitamin D—twice the previous amount—with the majority of Big G Cereals to follow in the coming weeks. General Mills is the first to broadly roll out this important nutrition upgrade across most of its Big G Cereals and is championing the effort in its new Goodness We Grow Up On campaign.
Vitamin D is essential for building and maintaining strong bones, but is often under-consumed, with 96% of all Americans ages two years and older falling short on this key nutrient.