Whether they’re struggling to lose weight, dealing with a diabetes diagnosis, or thinking about some other health concern, U.S. consumers are more than ever before looking to lower the level of sugar in their diet. However, the collective taste for sweet snacks and baked treats isn’t going away anytime soon. To gain perspective on the topic, Snack Food & Wholesale Bakery connected with Sarah Diedrich, marketing director for global sweetening and texturizing with ADM.
Jenni Spinner: Could you please talk about the evolution in consumers’ desires and behaviors around sugar reduction in their diets?