The brand's SOLID BLACK packaging continues to ignite boldness and celebrate diversity.
Now in its third year, Doritos SOLID BLACK is continuing to spotlight Black Changemakers who "Try Another Angle" to create meaningful impact in their communities, now with the launch of its new limited-edition flavor, Doritos Spicy Pineapple Jalapeno.
Created in partnership with Chef Chris Williams of the award-winning restaurant Lucille’s in Houston, Doritos Spicy Pineapple Jalapeno takes every bite to Another Level, starting off with a jalapeno kick and finishing with a tangy pineapple flavor. In addition to creating a renowned restaurant, Chef Williams’ change-making work includes driving a positive impact in his community through his nonprofit Lucille’s 1913. Started during COVID as an homage to his great-grandmother, Lucille’s 1913 is a conscious community collective that provides daily meals to underserved populations in and around Houston. To honor his work, Frito-Lay will make a $50,000 donation to Lucille’s 1913 to support Chef Williams in his commitment to fighting food insecurity in his community.