The expansion is the brand's first big introduction to the East Coast, says CEO.
Daily Crunch has launched its pantry-sized 5-ounce bags in all Wegmans stores this August. This includes its Nashville Hot Sprouted Almonds, Cherry Berry Sprouted Nut Medley, and Cacao + Sea Salt Sprouted Almonds.
“This is our first big introduction to the East Coast, as everything to this point has been focused on the west coast," says Laurel Orley, the CEO and co-founder of Daily Crunch. “We were waiting for this moment and the timing couldn’t be more perfect to introduce the East Coast to our sprouted snacks with Wegmans. We have another big East Coast launch this fall to begin a larger roll-out in that region."