La Brea Bakery, Bread & Butter Wines debut holiday campaign
The seasonal campaign will kick off on November 1.
La Brea Bakery and Bread & Butter are collaborating to ensure consumers pantries are well-stocked with artisan breads and good wines the holiday season approaches. With seasonal entertaining and holiday gifting on the horizon, the two brands are delivering a high-impact, pre-holiday, cross-merchandising campaign, driving shoppers to grocery stores this fall.
“Having staples on hand for the holiday season really helps all of us to feel prepared. La Brea Bakery artisan breads, baked fresh daily in supermarkets, are also available as Take & Bake, adding convenience, to the hustle of the holidays.” said Brie Buenning, director of marketing, La Brea Bakery. “Our artisan breads paired with Bread & Butter wines for gift giving and holiday entertaining, are perfect for every holiday gathering.”