LesserEvil becomes first snack brand to receive Purity Award Certification
To become certified, the brand's products are repeatedly tested for over 200 industrial environmental contaminants.
LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed, and sustainable snacks more accessible to everyone, announced that it is the first brand within the salty snack category to earn the Purity Award Certification, which is the highest quality award extended from the Clean Label Project. LesserEvil has begun rolling out new packaging for its Organic Popcorn line that features this new accolade.
To become certified, brands must undergo thorough evaluations, where products are repeatedly tested for over 200 industrial environmental contaminants, including heavy metals, pesticide residues, and plasticizers. Clean Label Project uses benchmarked data to compare individual product test results to the results of the best-selling products in the same product category, which represents approximately 80% of the best-selling products across America.