On September 19–20, Puratos debuted industry trends and consumer preferences at its two-day conference, Taste Tomorrow 2023, held in Austin. Using cutting-edge data science and AI to transform raw data into actionable insights, Puratos identified the latest industry and consumer trends: the “tech-inspired” revolution, “classics continued” and “fusion flavors,” “gut feeling,” and “plant forward.”
“By monitoring emerging trend signals and predicting their growth trajectories, we are able to gain insight into the future of our industry,” said Jaina Wald, vice president marketing, Puratos USA. “Our goal is to remain at the forefront of innovation and ensure that our partners and clients stay ahead of the curve. By understanding consumer needs, motivations, moments and narratives, Puratos delivers a holistic understanding of the current landscape and envisions the future of food.”