LesserEvil LLC., makers of organic popcorn and salty snacks, announced that it received a significant minority growth investment from Aria Growth Partners, a consumer-focused private equity firm. The round was a combination of primary and secondary investment. Participation in the investment included existing investors Valor Equity, Invest Eco, and Touch Capital. The investment will enable LesserEvil to fuel continued growth, expand its manufacturing operations, and open additional retail distribution.
Since its founding in 2005, LesserEvil has built a following based on its combination of snacks made from organic and better-for-you ingredients available at mainstream prices, underpinning its mantra of “mindful snacking.” Over the last two years, LesserEvil has experienced break-out growth and has driven a disproportionate amount of the volume growth of the popcorn category across mainstream channels. With this growth investment, LesserEvil is poised for significant scale and accelerated consumer adoption all while continuing their mission of making healthy, less-processed, and sustainable snacks more accessible to everyone.