Philadelphia is marrying its signature silky smooth texture and creamy taste with award-winning bakery Milk Bar to debut its Red Velvet Philly Bagel Bomb. Opening a new chapter for its Bagel Bomb, this marks the first time the menu item is offered with a sweet flavor profile in a “mini-bomb” sized format.
The red velvet and Philly cream cheese flavor combination is an iconic duo fans have sought out for decades; in fact, 64% of consumers claim their affection for red velvet, one of Milk Bar’s best-selling flavors. Inspired by Philadelphia’s distinct flavor and textural profile, the two brands teamed up to bring their offerings to the masses in a first-of-its-kind innovation for both.