Puratos USA has unveiled an immersive Fruit Experience, offering a behind-the-scenes look at the journey of Michigan cherries from field to fork. This unique initiative provides participants with insights into the fruit supply chain, the versatility of fruit fillings, and the growing consumer demand for sustainable and better-for-you ingredients. The Fruit Experience aims to empower industrial bakeries and their retail partners to leverage fruit's potential for innovation and growth.
The first of its kind in the U.S., the new experience allows participants to follow the Michigan cherry from field to fork, bringing new levels of traceability to the sweet baked goods category. Visitors gain up-close experience of an active cherry harvest, seeing first-hand how fresh cherries are processed and sampling a range of cutting-edge fruit-centric desserts inspired by consumer trends.