For the first time ever, Goldfish is introducing its take on potato chips with new Goldfish Crisps.
The brand is launching its next big innovation to continue remaining a staple in U.S. households, especially for adults who currently make up 50% of Goldfish consumers. While the slightly bigger format appeals to adults, the new Crisps are bite-sized and perfect for enjoying by the handful, says the brand. The new snack is available in three chip-inspired flavors: Sour Cream & Onion, Cheddar, and Salt & Vinegar.