The holiday season is upon us, and as traditions unfold and festivities commence, the flavor landscape is experiencing a snow-globe-like shake-up. While pumpkin has long reigned supreme among fall flavors, a nationwide consumer survey conducted by System1, The Creative Effectiveness Platform, finds that winter flavor preferences are increasingly diverse.
Hot Cocoa Oreos, which are back on shelves for the first time in five years, emerge as the undeniable leader, ahead of peppermint creations and other new launches according to System1’s Test Your Idea platform. The Mondelēz-owned brand scored 5.9-Stars, the maximum on System1’s scale of predicted sales potential.