Frito-Lay and Quaker’s fifth annual U.S. Snack Index confirms what many of us are feeling: there are simply not enough hours in the day. As Americans seek ways to navigate burnout, a lack of time to prepare, eat, and enjoy meals, especially among parents and younger generations, will blur the previously distinct line between “snacks” and “meals” in 2024.
“While our most recent Snack Index confirms that time is scarce, the data also reinforces that consumers are fiercely passionate about their food preferences,” says Denise Lefebvre, senior vice president of R&D for PepsiCo Foods. “Frito-Lay and Quaker have a tremendous opportunity to continue meeting the evolving needs of our consumers. As we look to 2024, it has never been more important for us to infuse that inspiration with innovation, delivering on our promise of more smiles with every bite.”