This NFL playoff season, Cheetos is reimagining how fans enjoy buffalo wings with the launch of its latest creation: Cheetos Crunchy Buffalo. Buffalo wings have had their moment in the spotlight, so to show that being the best isn't all it's cracked up to be, Cheetos is proud to step in and claim the title of the "second-best Buffalo thing."
"As a culture disruptor, Cheetos has a history of embracing bold flavors and hacking into new snack categories, such as the newest launch of Cheetos Pretzels or fan-favorite Mac 'N Cheese," said Tina Mahal, senior vice president of marketing at Frito-Lay. "While we know there's no beating out Buffalo wings as a favorite gameday staple, Cheetos Crunchy Buffalo proves that being second-best can taste just as good."