SpartanNash has announced the launch of its new private label brand, Finest Reserve by Our Family. The collection is currently a curated offering of artisan-crafted frozen pizzas, upscale pastas, sauces, dressings and marinades, premium spices, salts and seasoning blends, chocolate, and wine, with more items to come.
"Research tells us that nearly half of today's shoppers view value and affordability as the most important factors when deciding what groceries to purchase," says SpartanNash vice president for own brands Jason Cunningham. "We're doubling down on our investment in our popular own brands offerings to help shoppers maximize their budgets while still enjoying their favorite indulgences."