Organic energy bar maker Jambar today announced the launch of Tropical Trio, a new vegan flavor featuring a bright and breezy blend of banana, pineapple, and coconut. In addition to this ensemble of island fruits, the new bar contains gluten-free ancient grains, walnut butter, and 10 grams of plant-based protein. The brand also revealed the signing of pro surfer, mother, and plant-based athlete Tia Blanco, as well as the launch of a 12-bar vegan box that will include Tropical Trio, Jammin’ Jazzleberry, and Musical Mango.
The new flavor was formulated by Jambar founder Jennifer Maxwell, a food scientist and co-founder of the original PowerBar. Designed to take taste buds on an island escape, Tropical Trio features comforting notes of banana that meet the exotic with hints of coconut and pineapple.