Aloha—a B Corp and Climate Neutral Certified, plant-based protein brand—has announced the launch of its next special edition bar, the Pa'akai Bar. The bar is a part of the company’s initiative to support and bring awareness to small farms rooted in sustainability while giving back to the communities where their ingredients are grown. According to the producer, 10% of proceeds from every Pa'akai Bar sold will be donated to Kupu, a nonprofit empowering Hawai'i's youth through service, education and workforce development in the natural resources, climate change mitigation, agriculture and other sustainable sectors.
"Here at Aloha, our mission is clear: to nourish the world by sharing delicious and nutritious food made with traceable, high-quality, better-for-you ingredients,” explains Brad Charron, CEO of Aloha. “Hawai'i is a beacon of inspiration for land stewardship and sustainable farming, initiatives that we hold dear. As a small, employee-owned company, we're dedicated to making a difference by balancing our own scaling growth with equal parts of impact. The Pa'akai Bar exemplifies our commitment to using our business as a force for good, alongside other sustainability-minded brands, farmers, and organizations. Together, we’re striving to support communities and the planet."