For years, Lay’s has transported fans to their favorite destinations through its innovative potato chip flavors. This spring, America’s favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay’s Flavor That Hits Home.
Inspired by different regions across America known for their signature plates and flavors, the new lineup brings back four fan-favorite offerings: Lay’s Crispy Taco, Lay’s BLT Sandwich, Lay’s Fried Pickles with Ranch, and Lay’s Kettle Cooked Lime & Cracked Pepper flavored chips.