A significant portion of U.S. consumers are watching their sugar intake, whether they’re concerned about watching their weight, managing diabetes, or worried about some other aspect of their health. However, while they’re willing to give up sugar, most aren’t about to completely forgo cookies, cakes, and other sweet treats.
That’s where snack and bakery producers can come in—through intelligent formulation with sugar alternatives, they can help shoppers reach a delicious balance between good health and great taste. To learn more, Snack Food & Wholesale Bakery checked in with Thom King, CEO of Icon Foods.