In the award-winning FX television drama The Bear, bread plays a crucial roll—namely, the hinged Italian rolls used in crafting Chef Carmen Berzatto’s famous beef sandwiches. On the program, said rolls are baked in-house of the Chicago restaurant where Carmy and his crew work their magic. However, in copycat recipes crafted by real-world chefs for home cooks looking to recreate the sandwiches at home, rolls made by Gonnella Baking Co. are at the top of the very short list of acceptable choices of rolls chosen to hug the seasoned meat. For many families that go meatless during the Lenten season and whip up pepper and egg sandwiches for Friday night dinners, it’s Gonnella’s rolls or nothing.