Get details about the BakingTech 2012 conference, ‘Rise Up,’ sponsored by the American Society of Baking (ASB) in a new online brochure. The conference will be held March 4-7 at the Marriott Downtown Chicago Magnificent Mile in Chicago. Join friends and colleagues during ‘The Best Week in Baking’ for a fresh lineup of speakers and networking opportunities.

The American Society of Baking (ASB), Swedesboro, N.J., has posted details about the BakingTech 2012 conference online at The event, slated for March 4-7 at the Marriott Downtown Chicago Magnificent Mile, Chicago, will gather colleagues and friends during "The Best Week in Baking" week. This year’s theme is "RISE UP: In Community, In Company, In Industry and In Self," and the lineup of speakers and networking opportunities promises to make this the best ASB meeting ever.

BakingTech 2012 will highlight keynote addresses from David Grossman, Dr. Paul White, and Dr. Klaus Tenbergen. Technical sessions will focus on topics such as Old School ASBE, Niche/Products Baking, Engineering, Market Demographics, Today's Bakery, Ingredients, Safety/Sanitation, and Logistics/Supply Chain. To view the program and schedule of events, download a conference brochure by visiting

Registration before Feb. 3 offers a savings, says ASB, after which, registration fees will increase by $50. To register, download the registration form at the ASB website. As an adjunct to BakingTech 2012, ASB will once again present its MarketPlace, where exhibitors can show off products and make important business connections with baking professionals.

Housing at the Chicago Marriott Downtown Magnificent Mile is available at 800-266-9432. Mention ASB to receive a discounted conference rate of $170 (single/double occupancy) plus tax per night. Room availability at the ASB group rate is guaranteed until Feb. 3 or until the block of rooms is sold out.