1 - Wonder Made With Whole Grain White
Company: Interstate Bakeries Corp., Kansas City, Mo.
Introduced: January
Distribution: National
Suggested Retail: $2.39 to $3.29 for a 20- to 24-oz. loaf
Product Snapshot: America’s most popular bread brand is celebrating its 85th anniversary with three new varieties — Wonder Made With Whole Grain White, Wonder White Bread Fans 100% Whole Grain and Wonder Kids — created for those consumers who love the taste and texture of white bread, but who want to add more nutrition to their diets. Each variety looks, feels and tastes like traditional Wonder bread, and is an excellent source of calcium, folic acid and fiber, along with essential vitamins and minerals. Each variety also is trans fat-free.
Ingredients: (Wonder Made With Whole Grain White): Enriched wheat flour [flour, barley malt, ferrous sulfate (iron), “B” Vitamins (niacin, thiamine mononitrate {B1}, riboflavin {B2}, folic acid)], water, whole wheat flour, high-fructose corn syrup, yeast, wheat gluten, brown rice flour, soy fiber, calcium sulfate, contains 2% or less of: soybean oil, salt, vinegar, cornstarch, wheat starch, soy flour, honey, dough conditioners (may contain: sodium stearoyl lactylate, datem, mono and diglycerides, ethoxylated mono and diglycerides, dicalcium phosphate and/or calcium dioxide), yeast nutrients (may contain: ammonium sulfate, ammonium chloride, monocalcium phosphate and/or ammonium phosphate), enrichment (Vitamin E acetate, ferrous sulfate (iron), zinc oxide, calcium sulfate, niacin, Vitamin D, pyridoxine hydrochloride (B6), folic acid, thiamine mononitrate (B1) and Vitamin B12), enzymes, whey, calcium propionate (to retain freshness), soy lecithin.
2 - Herr’s Whole Grain Pretzels
Company: Herr Foods, Inc., Nottingham, Pa.
Introduced: January
Distribution: Regional in 10 Northeast states
Suggested Retail: $2.29 for a 10-oz. bag
Product Snapshot: Herr’s just made following your doctor’s orders easy with new Whole Grain Pretzels made with 12 Grains, Flax Seed and Honey—a deliciously simple way to keep your heart healthy. These tempting snacks combine the rich flavors of sesame, poppy and caraway seeds with golden honey, and are packed with fiber-rich whole grains and heart-healthy flaxseed oil. What’s more, they’re low in fat, contain 0 gm. of trans fat, and have only 110 calories per serving.
Ingredients: Whole grain wheat flour, enriched wheat flour [wheat flour, niacin, reduced iron, thiamine mononitrate (Vitamin B1), riboflavin (Vitamin B2), folic acid], honey, flaxseed, butter (cream, salt, annatto extract), nonfat dry milk, buttermilk, cottonseed oil, corn flour, rye flour, soy flour, rice flour, barley flour, oat flour, poppy seeds, sesame seeds, caraway seeds, buckwheat flour, flax flour, salt, sodium citrate, citric acid, beta carotene, vegetable fiber, yeast, maltotame and soda.
3 - Shearer’s Whole Grain Tortilla Chips
Company: Shearer’s Foods, Inc., Brewster, Ohio
Introduced: January
Distribution: Ohio area
Suggested Retail: $2.99 for a 10-oz. bag
Product Snapshot: Shearer’s has upped the ante with its three new varieties of healthy tortilla chips, infused with some serious taste and whole grains that your whole body can enjoy! Great right out of the bag or perfect with your favorite dip, each flavor — Whole Grain Cheezy Nacho, Whole Grain Black Bean and Salsa and Whole Grain Yellow Corn — is lightly salted and warmly toasted. The chips are cooked in Vitamin E-rich sunflower oil (which has 0 gm. of trans fat), are kosher approved, and will have consumers clamoring for more.
Ingredients: (Cheezy Nacho): Whole grain yellow corn, sunflower oil, salt, whey, Cheddar, Romano and Parmesan cheeses (milk, cultures, enzymes), buttermilk, wheat flour, dextrose, tomato powder, monosodium glutamate, partially hydrogenated vegetable oil (canola and soybean), onion powder, corn syrup solids, garlic powder, sugar, natural and artificial flavors, citric acid, spice, yellow 5 lake, yellow 6 lake and red 40 lake (colors).
4 - Lean Cuisine Panini
Company: Nestle U.S.A., Solon, Ohio
Introduced: December
Distribution: National
Suggested Retail: $3.49 for a 6-oz. box
Product Snapshot: Lean Cuisine is bringing restaurant-quality panini to your table, fresh from the microwave! A revolutionary microwaveable “grilling tray” ensures that each delicious variety — Chicken, Spinach and Mushroom; Chicken Club; Steak, Cheddar and Mushroom; and Southwest-Style Chicken — grills up hot and crispy on the outside, while staying hot and cheesy on the inside.
Ingredients: (Steak, Cheddar & Mushroom): Bread (bleached enriched flour [wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid], malted barley flour, water, oat fiber, sugar, dough conditioner [guar gum, calcium carbonate, datem, wheat flour, ascorbic acid, enzymes], salt, yeast, sodium stearoyl lactylate, sour dough base [bleached enriched flour {wheat flour, malted barley flour, niacin, iron, thiamine mononitrate, riboflavin, folic acid}, salt, fumaric acid, acetic acid, lactic acid, citric acid, soya oil]). Seasoned beef product (beef, beef stock, potassium chloride, sodium phosphates, yeast extract, salt, garlic juice, onion juice, maltodextrin, natural flavors). Pasteurized processed Cheddar cheese (cultured skim milk and milk, water, potassium phosphate, salt, sodium citrate, whey, sorbic acid, cream, apo carotenal and beta carotene color, enzymes, sodium phosphate, lactic acid). Cheese sauce (water, cheese sauce seasoning [creamer {sunflower oil, corn syrup solids, sodium caseinate, potassium phosphate, mono- and diglycerides, soy lecithin}, modified food starch, Cheddar cheese {cultured milk, salt, enzymes}, whey, salt and potassium phosphate, skim milk, whey, maltodextrin, potassium chloride, potassium phosphate, lactic acid, butter flavor {natural flavor, whey, salt, corn syrup solids, butter, guar gum, buttermilk, skim milk solids, annatto color}, cheese flavor {cultured milk, salt and enzymes}, maltodextrin, whey, natural flavors, sodium phosphate, yeast extract}, dried onion, dried garlic, xanthan gum, smoke flavor, extractives of paprika, turmeric color]). Mushrooms (mushrooms, water, salt, ascorbic acid). Sautéed onions (onions, soybean oil, citric acid). Flavored oil (liquid and hydrogenated soybean oil, salt flavor [soybean oil, butter flavor, turmeric and annatto color], lactic acid, natural flavor). Seasoning (spices, salt, onion and garlic, sun-dried tomatoes, dried carrot, dried orange peels, jalapeño powder, torula yeast, natural smoke flavor, dextrose, natural flavor), sulfiting agents.
5 - Mrs. Smith’s Traditional Pie Slices Sweetened With Splenda
Company: Schwan’s Bakery Inc., Suwanee, Ga.
Introduced: January
Distribution: Regional
Suggested Retail: $1.99 for a 7.0-oz. box of two slices
Product Snapshot: Nothing beats tradition, especially the warm, comforting flavors of pie. Schwan’s makes it easy with new Mrs. Smith’s Traditional Pie Slices Sweetened with Splenda. Each two-slice package comes in two delicious varieties — Apple and Mixed Berry — and contains all of the delicious home-baked goodness you expect, with 60% less sugar since it’s sweetened with Splenda. Just heat in the microwave and enjoy!
Ingredients: (Apple Pie): Sliced apples, water, enriched flour (flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), vegetable shortening (palm oil and soybean oil), contains less than 2% of the following: food starch-modified, margarine (palm oil, water, soybean oil, salt, vegetable mono and diglycerides, soy lecithin, sodium benzoate [a preservative], citric acid, natural and artificial flavors, beta carotene [color], Vitamin A palmitate added), salt, spice, high-fructose corn syrup, citric acid, ascorbic acid, sucralose, sodium citrate, mono and diglycerides, preserved with potassium sorbate, calcium propionate and sodium benzoate.
6 - Snyder’s of Hanover Multi-Grain Tortilla Chips
Company: Snyder’s of Hanover, Hanover, Pa.
Introduced: January
Distribution: National
Suggested Retail: $3.49 for a 16-oz. “Pounder” bag
Product Snapshot: With consumers focused on whole grains and eating healthy, Snyder’s of Hanover’s new Multi-Grain Tortilla Chip is the perfect complement to a healthy diet. The new chips contain 8 gm. of whole grains, have 33% less fat than regular tortilla chips, and are a tasty alternative for consumers looking to add a whole grain snack to their diets.
Ingredients: Whole corn masa, canola oil, rice flour, oat bran, whole wheat flour, toasted wheat bran, potato flour, potato starch, salt.
7 - Chuck E. Cheese Fries
Company: Taste of Nature, Inc./Rolet Food Products, Brooklyn, N.Y.
Introduced: January
Distribution: National
Suggested Retail: $1.59 for a 5.5-oz. bag
Product Snapshot: These kid-pleasing, tasty snacks are made with real potatoes and come in four deliciously unique flavors, including Pizza, Cheese, Tangy Madness (ketchup) and Potato. While munching, kids can find a coupon on each package redeemable for $2.50 worth of tokens at any Chuck E. Cheese location!
Ingredients: (Cheese): Potatoes, vegetable oil (contains one or more of the following: cottonseed and/or hydrogenated cottonseed and/or sunflower and/or hi-oleic safflower and/or canola and/or corn oil), Cheddar cheese powder [(cultured milk, salt, enzymes), whey, buttermilk salt, disodium phosphate], whey powder, maltodextrin, salt, onion powder, tomato powder, spices, garlic powder, citric acid, extractives of paprika, natural flavors, lactic acid, annatto.
8 - PowerBar Nut Naturals
Company: PowerBar, Berkeley, Calif.
Introduced: January
Distribution: National
Suggested Retail: $1.29-$1.49 for a 1.58- to 2.29-oz.bar
Product Snapshot: Consumers are encouraged to increase their consumption of nutrients such as whole grains, nuts, fiber and foods that are low in saturated fat. PowerBar is making that easy with its new PowerBar Nut Naturals and reformulated PowerBar Harvest Whole Grain bars. The two new all-natural snack bar lines offer a variety of great-tasting and nutritious flavors, including seven options that meet FDA health claim standards. Available in three delicious, crunchy flavors — Trail Mix, Fruit & Nuts and Mixed Nuts — Nut Naturals are formulated with real almonds and peanuts to provide an excellent source of protein and vitamins and minerals. The new and improved PowerBar Harvest Whole Grain line features the same crispy, crunchy texture of the original bar, now with increased levels of protein, fiber, vitamins, minerals and whole grain. Made with all-natural ingredients, including whole oats and real fruit, each PowerBar Harvest Whole Grain bar provides energy for the short run and nutrition for the long run.
Ingredients: (Nut Naturals Trail Mix): Dry roasted almonds and peanuts, brown rice syrup, soy crisps (soy protein isolate, tapioca starch, salt), raisins, evaporated cane juice syrup, rice crisps (rice flour, rice bran, rosemary extract), whole oats, canola oil, glycerin, dark chocolate chips (sugar, chocolate, milk fat, cocoa butter, soy lecithin, vanilla), inulin, salt, soy lecithin. Minerals: calcium phosphate, magnesium oxide, zinc gluconate, iron (ferrous fumarate), copper gluconate. Vitamins: Vitamin C (ascorbic acid), Vitamin E acetate, Vitamin B3 (niacinamide), pantothenic acid (calcium pantothenate), Vitamin B6, Vitamin B2, Vitamin B1 (thiamine mononitrate), folic acid, biotin, Vitamin B12.