1 Mrs Baird’s Honey 7 Grain 100% Whole Grain Sandwich Buns
Company: Mrs Baird’s, a subsidiary of Bimbo Bakeries USA, Fort Worth, Texas
Introduced: April
Distribution: Regional in Texas, Oklahoma, Kansas, Missouri, Arkansas, Louisiana
Suggested Retail: $2.19-2.49 for a six-pack of buns
Product Snapshot: Mrs Baird’s has added Honey 7 Grain and 100% Whole Grain sandwich buns to its growing line of products. The new buns are part of the Harvest Selects line of whole and multigrain breads, which offer a distinctive taste and texture. Both the Honey 7 Grain and 100% Whole Grain are a new twist in soft buns, baked with bountiful grains and designed to appeal to those wanting to dress up the typical sandwich. Mrs Baird’s also has introduced Whole Grain White hamburger and hot dog buns.
Ingredients: (Honey 7 Grain): Enriched bleached flour [wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate (Vitamin B1), riboflavin (Vitamin B2), folic acid], water, folic acid, yeast, wheat gluten, high-fructose corn syrup, brown sugar, whole wheat flour, honey, oats, soybean oil, salt, bulgur wheat, sunflower seeds, wheat bran, rye, datem, barley, ethoxylated mono- and diglycerides, triticale, calcium propionate (preservative), millet, sodium stearoyl lactylate, yellow corn grits, monoglycerides, flaxseed, soy flour, rice flour, calcium sulfate, nonfat milk, ascorbic acid (dough conditioner), azodicarbonamide.

2 Rudi’s Organic 100% Whole Wheat Bread, Buns
Company: Rudi’s Organic Bakery, Boulder, Colo.Introduced: April
Distribution: National
Suggested Retail: $3.59-3.79 for a 22-oz. loaf of wheat bread or an 18-oz. package of buns
Product Snapshot: Rudi’s Organic Bakery has introduced new USDA-certified 100% Whole Wheat Bread and Buns. The bakery starts with whole wheat flour, adds coarsely ground cracked wheat and finishes with a hint of molasses for both products.
Ingredients: (100% Whole Wheat Bread): Organic whole wheat flour, water, organic brown sugar, organic vital wheat gluten, organic cracked wheat, organic wheat bran, cultured whole wheat flour, organic high-oleic sunflower oil, sea salt, organic oat flour, yeast, organic molasses, soy lecithin, organic barley malt, vinegar, natural enzymes.

3 Thomas’ Original Made with Whole Grain English Muffins
Company: George Weston Bakeries, Horsham, Pa.
Introduced: April
Distribution: Northeast, Southeast, Midwest
Suggested Retail: $2.99
Product Snapshot: The bakers of Thomas’ have launched the first white Thomas’ English muffin made with whole grains. The new Thomas’ Original Made with Whole Grain English Muffins have 6 gm. of whole grains per serving.
Ingredients: Unbleached enriched wheat flour [flour, malted barley flour, reduced iron, niacin, thiamine mononitrate (Vitamin B1), riboflavin (Vitamin B2), folic acid], water, whole white wheat flour, farina, yeast, high-fructose corn syrup, salt, wheat gluten, preservatives (calcium propionate, sorbic acid), soybean oil, nonfat milk, grain vinegar, monoglycerides, soy flour, whey, natamycin (a natural mold inhibitor).

4 Dancing Deer Shortbread Cookies
Company: Dancing Deer Baking Co., Boston
Introduced: March
Distribution: National
Suggested Retail: $3.99 for a 6-oz. package of 12 cookies
Product Snapshot: Dancing Deer Baking Co. has added a new line of boxed shortbread cookies, which includes Maple Pecan Shortbread Nuggets, Lemon Daisy Cookies, Triple Chocolate Chip Cookies and Chocolate Chip Cookies with vanilla bean and brown sugar. The varieties are all natural and free of trans fats.
Ingredients: (Maple Pecan Shortbread Nuggets): Unbleached, unbromated wheat flour (wheat flour, malted barley flour, niacin, iron, thiamine mononitrate, folic acid), butter (milk), cane sugar, pecans, egg yolks, pure maple extract, pure vanilla, kosher salt.

5 Tastykake Doublicious Butterscotch Krimpets and Peanut Butter Kandy Kakes
Company: Tasty Baking Co., Philadelphia
Introduced: February
Distribution: Regional in Pennsylvania, metro New York, Cleveland, Baltimore, and Washington D.C.
Suggested Retail: $3.79 for 1 lb. 1/2-oz and 10.5-oz. Family Pack box with 12 cakes
Product Snapshot: Tasty Baking Co.’s new Doublicious line has taken two Tastykake favorites and doubled the indulgence without doubling the calories. The Doublicious Butterscotch Krimpets feature the classic moist, fluffy Krimpet with twice the creamy butterscotch icing. The Peanut Butter Kandy Kakes are double-stuffed with the peanut butter filling that has made this snack a classic since 1935.
Ingredients: (Butterscotch Krimpets): Sugar, water, bleached enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate-B1, riboflavin-B2, folic acid), partially hydrogenated vegetable shortening (canola, soybean, and/or cottonseed oils), eggs, corn syrup, high fructose corn syrup, cornstarch, butter, skim milk, whey (milk), leavening (sodium acid pyrophosphate, baking soda, monocalcium phosophate, calcium sulfate), food starch modified, tapioca flour, salt, isolated soy protein, mono and diglycerides, sorbic acid (to preserve freshness), soy lecithin, xanthan gum, pectin, natural and artificial flavors, propylene glycol monostearate, citric acid, nutmeg.

6 Kellogg’s Go-Tarts
Company: Kellogg Co., Battle Creek, Mich.
Introduced: March
Distribution: National
Suggested Retail: $2.95 for a 12.3-oz. box of 10 Go-Tarts
Product Snapshot: Kellogg’s has introduced three of its most popular Pop-Tart flavors in new snack bar form called Go-Tarts. Available in Frosted Brown Sugar Cinnamon, Frosted Strawberry and Frosted Chocolate Fudge, the snack bars are ready to eat. No need to toast! They’re perfect on the go.
Ingredients: (Frosted Brown Sugar Cinnamon): Enriched wheat flour [wheat flour, niacinamide, reduced iron, thiamine mononitrate (Vitamin B1), riboflavin (Vitamin B2), folic acid], high-fructose corn syrup, sugar, vegetable oil (canola, cottonseed, palm, palm kernel, soybean, partially hydrogenated soybean and/or cottonseed, hydrogenated cottonseed oil, TBHQ for freshness), brown sugar, fructose, glycerin, corn syrup, contains 2% or less of modified corn starch, modified tapioca starch, molasses, salt, cornstarch, caramel color, dried apple, leavening (baking soda, sodium aluminum phosphate), dextrose, mono- and diglycerides, natural and artificial flavors, sodium stearoyl lactylate, cinnamon, citric acid, malic acid, cellulose gel, cellulose gum, gum arabic, corn syrup solids, whey protein isolate, DATEM, propylene glycol alginate, milled corn, modified wheat starch, niacinamide, reduced iron, vitamin A palmitate, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamine hydrochloride (vitamin B1), folic acid, whey, soy lecithin.

7 Kashi TLC Crunchy Granola Bars
Company: Kashi Co., La Jolla, Calif.
Introduced: May
Distribution: National
Suggested Retail: $3.59 for a six-bar carton
Product Snapshot: Natural food products company Kashi has unveiled the first natural crunchy granola bars, TLC Crunchy Granola Bars. The bars will be available in Honey Toasted 7 Grain, Roasted Almond Crunch and Pumpkin Spice Flax varieties. Kashi’s TLC bars have twice the fiber, more protein and less sugar than other granola bars on the market. They also are free from artificial ingredients such as high-fructose corn syrup and hydrogenated oils.
Ingredients: (Honey Toasted 7 Grain): Kashi Seven Grains & Sesame blend (whole: oats, hard red winter wheat, rye, barley, triticale, long grain brown rice, buckwheat, sesame seeds), evaporated cane juice syrup, expeller pressed canola oil, soy protein isolate, honey, chicory root fiber, rice starch, wheat germ, evaporated salt, soy lecithin, natural flavor, sodium bicarbonate, natural roasted almond butter.

8 Arico Natural Lemon Ginger, Triple Berry Cookies
Company: Arico Natural Foods, Beaverton, Ore.
Introduced: April
Distribution: Regional in West Coast, Midwest
Suggested Retail: $5.49-$5.89 for nine-cookie family packs
Product Snapshot: Arico Natural Foods, which prides itself on “mindful snacking” options for those with and without gluten or casein intolerance, has introduced two new cookie flavors: Lemon Ginger and Triple Berry, the later of which comes with blueberries, strawberries and raspberries. The 90-calorie snacks are made with 70% organic ingredients and sweetened only with organic agave nectar, which is friendly to diabetics.
Ingredients: (Lemon ginger): Flour base (organic brown rice whole grain flour, rice starches, rice protein, baking soda), organic cage free eggs, organic agave nectar, diced ginger (ginger, sugar), chicory extract, organic palm oil, almond, fruit juice, natural grain dextrin, calcium carbonate, citric acid, natural flavor, ginger powder, lemon oil, sea salt.