Convention Season Features Exclusive Consumer Research

By Dan Malovany

Make plans to attend the American Bakers Association’s convention in Palm Springs, Calif. Snack Food & Wholesale Bakery teamed up with the ABA Marketing Committee and InsightExpress, an Internet research firm, to find out what consumers think of the bread aisle and other bakery products. InsightExpress will present its exclusive findings on March 17.  The convention runs March 18-21. For details, visit
On March 6, the baking industry media will do its best to impersonate television reporters at the American Society of Baking in Chicago. Find out why yours truly is better in print than on the boob tube. The ASB and BEMA shows run March 4-7. Go to for more info.
SF&WB editors also will be in Hollywood, Fla., at SNAXPO, which runs March 24-27. Stop by our booth and say hello. Check out the Snack Food Association’s Web site at
Finally, 2007 is a Baking Expo year. It’s not too early to plan for the International Baking Industry Exposition, which runs Oct. 7-10 in Orlando. Visit or