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Special ReportsBakery ProductsState of the Industry

State of the Industry 2024: Bakers continue to show resilience and creativity

Challenges might persist, but so do bakery producers, showing resilience and creativity.

state of the industry bakery: 2024
June 27, 2023
State of the Industry: Bakery

For U.S. consumers, grocery shopping continues to be a somewhat stressful ordeal. With inflation continuing to elevate prices for basic goods like flour, sugar, loaves of bread, and other staples, they are having to make some tough choices when filling their carts (whether in the store or digital).

Fortunately for the producers that read Snack Food & Wholesale Bakery on a regular basis, consumers continue to choose bakery goods. True, they are perhaps spending less on some items than they did pre-pandemic and before the current skyrocketing food costs, but most bakery categories included in this year’s State of the Industry: Bakery coverage held steady or dropped only slightly—and some subcategories and producers saw increases in dollar sales worth celebrating—thanks to the innovation, ingenuity, and resilience shown by professionals in the field.

Read Overview


Articles
take and bake french rolls
State of the Industry 2024: Buns and rolls capture consumer interest

The category has been showing modest growth over the past year.

Tortillas
State of the Industry: Tortillas sales are mostly flat

Better-for-you varieties of the baked item continue to attract health-conscious consumers.

Breakfast
State of the Industry 2024: Breakfast producers optimistic about the future

The overall flat subcategories in breakfast goods still had some notable producer gains.

Bakery snacks
State of the Industry 2024: Bakery snacks offer small indulgences

The category’s products continues to serve as ‘little treats’ for consumers.

donuts
State of the Industry 2024: Shoppers still seek sweet treats

Consumers continue craving sweet goods.

red velvet cookies
State of the Industry 2024: Cookies category cools a bit

While sales are down in some categories, creative producers still draw consumers.

Gluten free pizza
State of the Industry 2024: Pizza purchases holding steady

While overall sales were relatively flat, producers keep rising to deliver on consumer demands.

Dessert
State of the Industry 2024: Desserts category shows promise

Consumers search for spinoffs, seasonal flavors.

bread
State of the Industry 2024: Consumers search for healthier bread options

Innovative new products are key in keeping up with consumer demand.

BFY bars
State of the Industry 2024: BFY bars performing well

Most subcategories are flat or down, but healthier products are holding attention.

Reports









State of the Industry retail sales data provided by:

View reports from years past
SOI 2023

State of the Industry 2023

SOI 2022

State of the Industry 2022

SOI 2021

State of the Industry 2021

KEYWORDS: American Bakers Association state of the baking industry workforce development

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