Hillshire Brands CEO views meat snacks as a new focus
While other food companies look at emerging markets in China and India, Sean Connolly, the new CEO of the newly independent Hillshire Brands Co., is enthusiastic about things occurring at home: flavored sausages and snacks made with meat. He views them as being able to add "provocative" new items to his company's lineup of cold cuts and hot dogs.
New snack foods and meat products look like a key driver of sales and profits for the company, Connolly indicates, as they can serve plenty of occasions, command higher prices and expand Hillshire's reach beyond grocery stores.