Hostess Brands in talks with Flowers Foods, Grupo Bimbo
Grupo Bimbo SAB, Mexico City, and Flowers Foods, Thomasville, Ga., are emerging as the two of the bidders for Wonder Bread and other Hostess bread brands as Irving, Texas-based Hostess Brands Inc. tries to sell off its assets under bankruptcy-court oversight.
According to The Wall Street Journal, Hostess Brands could reveal as early as this week that Flowers Foods and Grupo Bimbo are in discussions to acquire the bread brands, which also include Nature's Pride. The report said the brands could command $350 million.