Now, even the Jolly Green Giant is hawking salty snacks. He’s synonymous with vegetables, from broccoli to beans, but General Mills is expanding his reach to the burgeoning “veggie chip” market.
Sound far-fetched? Well, the Minneapolis-based packaged foods giant took its Fiber One brand from the cereal aisle to the snack bar shelves, creating a $300-million-plus business in just a few years.