Iconic Cracker Jack brand rolls out two new flavors, modernized prizes and more nuts
More than a century ago, America fell in love with a sweet-and-savory crunchy snack, now synonymous with baseball games, the backyard barbecue, neighborhood block parties and relaxing with friends and family. In celebration of its 120-year anniversary, Cracker Jack from PepsiCo's Frito-Lay division is making some changes for today's consumers with modern prizes, more peanuts and two exciting new flavors.
“After 120 years, we knew it was the right time for the Cracker Jack brand to modernize to really suit the changing snacking preferences among our biggest fans—while still remaining true to our nostalgic roots," said David Skena, vice president of marketing, Frito-Lay. "By offering improved prizes, more peanuts and delicious new flavors, we’re giving our fans a new and improved product experience that still celebrates what they’ve loved about Cracker Jack snacks all these years."