Flowers Foods completes acquisition of Hostess bakeries, bread brands
Flowers Foods Inc., Thomasville, Ga., completes the acquisition of Hostess Brands’ bread assets, including 20 bakeries; the Wonder, Merita, Home Pride, Butternut and Nature’s Pride brands; and 36 depots from Old HB Inc. (formerly Hostess Brands). The adjusted purchase price was $355 million.
According to Flowers Foods, the acquisition strengthens its position as the second-largest baker in the U.S. by adding brands and bakeries that will enhance the company’s ability to expand into new geographic markets. Flowers Foods has completed more than 100 acquisitions since listing publicly in 1968.