When you thought Betty Crocker couldn’t get sweeter, the brand is cooking up a dozen new baking products launched under a partnership with the Hershey Co. The new lineup of baking mixes and frostings offers “A Sweet for Every Style,” be it chocolate or peanut butter or other sweet treats. Betty Crocker and Hershey fans will get a chance to experience the cookie mixes, cupcake mixes and frostings made with the iconic flavors consumers know and love, including Hershey's, Reese's and AlmondJoy.
"We are very excited about our continued partnership and the launch of all these new flavors," says Jared Pippin, Betty Crocker associate marketing manager. "Our consumers love the new combinations and that we have created a sweet to match the style, including favorites such as s'mores, Cookies 'n' Creme and Reese's."