Oberto Brands reveals new packaging, branding for premium jerky line
Seattle-based Oberto Brands, a national leader in the meat snacks category, recently unveiled updates to its Oh Boy! Oberto All Natural Jerky line, marking the largest brand overhaul in the company’s 95-year history. Spearheading the rebrand is a refreshed logo—“Oh Boy!” has been removed from the moniker—along with new packaging that is targeted at active consumers and boasts Oberto’s new mantra to “Eat Excellent. Be Excellent.”
“The branding and packaging shift on our core jerky line is a significant step for Oberto,” says Greg Yahn, vice president of marketing. “The change began in 2012, when we overhauled our jerky recipe to be All Natural. Now, the new packaging and positioning further solidifies Oberto’s brand evolution: Oberto offers great-tasting, protein snacks for active consumers who want to feel good about what they put into their bodies, so they can perform at their best.”