On Feb. 25, 1914, a baker and an egg salesman opened a bakery in Philadelphia and began selling delicious small cakes. That bakery’s now famous Tastykakes are still the sweet treat of choice for Philadelphians and a growing legion of fans around the country. To mark its centennial, Tastykake, a Flowers Foods Inc. brand, is celebrating with a yearlong “Birthday Moments” initiative in partnership with the USO and new, limited edition Birthday Kake Cupcakes.
Tastykake has a long history of military support. During World War II, the bakery shipped snack cakes to employees stationed overseas, and the tradition of sending Tastykakes to America's troops continues today.