Breaking away from legacy behaviors
By Harvey Hartman, Founder & Chairman, and James Richardson, Ph.D., Senior Vice President, Hartman Strategy
The packaged foods industry's sales are flagging, and its business leaders seem to think the economy and the need for better marketing are to blame. The Hartman Group's research indicates it's something else:the food.
Legacy brands need to take a page from upmarket, entrepreneurial food businesses and start shaping their products to consumers' needs, which are radically different than they were when many of these brands were growing fast. Our free paper,A Recipe for Growth in Packaged Foods,outlines the issue and gives practical advice on how to start making the shift toward success in today's changing food and beverage marketplace.
"...demand is tapping out for many legacy branded food products, as these businesses can no longer count on population growth as a basic guarantor of top-line growth...
Read an excerpt and download the free white paper