ThinkThin LLC, Los Angeles, has promoted president Michele Kessler to CEO, effective today. Kessler has served as president of the protein bar company since January 2014. Current CEO and founder Lizanne Falsetto will remain actively involved with company as a board member.
Under Kessler’s direction, thinkThin will invest in building awareness and trial of the existing product lines as well as launch innovative new products that expand the brand in bars and into other on-trend categories.